Strategy & Design
Branding • Imagery • Brand Architecture • Global TV & Print Advertising
Avon TV Montage (SD)
In 2006 Avon was an old company with tons of brand equity, but it was out of touch with the beauty market in terms of brand and messaging. We brought Avon back into the beauty market by forcing a brand transformation through product advertising, redrawing the logo to fit the category, and relaunched the Company for Women in a sunrise with 96 shades of red lipstick.
Hello Tomorrow was not only the biggest campaign in Avon’s history, it was also the most successful, surging to a 60% increase in sales as a result. $365 million dollars, three years preparing, then supporting this project — we produced more than 50 ads and tv spots deployed in every beauty market around the world.
50+ Global Ads
60% Sales Increase
Client: Avon, Andrea Jung CEO, Geralyn Breig President Global Marketing Agency: Ogilvy Pitch: Nick Austin, Mark Bown, Brain Collins, Jung Kim, Clark Morgan Executive Creative Directors: Brian Collins, Steve Landsberg Creative Directors: Mark Bown, Clark Morgan Associate Creative Director: Nick Austin Writers: Clark Morgan, Mark Bown, Nick Austin, Christina Kelly Art Directors: Nick Austin, Jennifer Cordova Design: Nick Austin, Mark Bown, Jennifer Cordova, Zach Ludlow Strategy: Christianne Hamilton Account Directors: Nicola Bell, Caroline Frangos, Nancy Brodsky Account Executives: Nikolaj Birjukow, Lauren Pulwer, Marie Brown, Logan Barlow, Jacinta Chen Art Buying: Cindy Rivet, Sara Gold Beauty Photography: Jeff Stephens, Erez Sabag, Peter Lindbergh, Chris Craymer Product Photography: Richard Pierce, Jeff Stephens Retouching: Impact Digital, Print 2 Print, Jeff Stephens Editor: Bruce Ashley CGI: Company X