Description

Vuff was a company that created stylish, performance-driven products for modern life with your dog. Using extruded PET woven into a tubular mesh, Aaron Lown discovered how to create dog essentials that are lighter, stronger, and more beautiful than every other leash and collar on the market. Aaron and I partnered together to build his idea into a successful product and company.

On a sad note: our progress came to a halt when Aaron unexpectedly passed away during the summer of 2019. There was so much potential in what he envisioned, and we were right on the cusp. However, without Aaron there is no VUFF, so this story remains unfinished.

Credits

Vuff: Aaron Lown, Nick Austin Creative Direction: Aaron Lown, Nick Austin Product Design: Aaron Lown Product Development: Aaron Lown, Nick Austin Design: Aaron Lown, Nick Austin Writing: Aaron Lown, Nick Austin Video Director: Nick Austin Director of Photography & Editor: Shane McLellan Video Shot By: Shane McLellan, Aaron Lown, Nick Austin Music: Nick Austin Photography: Aaron Lown, Michael Roberto