Hip-Pop

Pepsi was getting killed, losing market share in its cola business not only to Coke, but to the trend away from sugary drinks. It wanted a radical new take 
on it’s product: to use bold design to infuse consumers with excitement.

We provided an in-depth exploratory study on how Pepsi could optimize user impact by breaking the shelf, and taking a giant-leap toward the cutting edge culture of “pop”.

Credits

Client: Pepsi Agency: Badger & Winters / Austin New York Pitch: Nick Austin, Mark Bown, Madona Badger, Jim Winters Strategy: Nick Austin, Mark Bown Creative Direction: Nick Austin, Mark Bown Design: Nick Austin, Mark Bown Writing: Nick Austin, Mark Bown Account Director: Caroline Frangos